Why is the Asus Zenfone 10 not selling well?
Asus launched the Asus Zenfone 10 flagship device on June 29, 2023, with decent specs. As far as modern smartphones go, this one excels in every flagship feature.
Considering the price of around 6500 yuan, this smartphone should be one of the best-selling smartphones this year. However, things could get worse regarding Asus Zenfone 10 sales.
So, what will affect the sales of this smartphone? Let’s chat today. But before that, let’s look at some of the smartphone’s standout specs.
First, ASUS Zenfone 10 uses the latest Snapdragon 8Gen2 chip, with the highest running memory version of 16GB. It uses a 5.92 AMOLED display with a refresh rate 144Hz and a pixel density of 445ppi. The display has a peak resolution of 1080 x 2400 pixels, supports HDR10+, and has a brightness of 800 nits (1100 nits of peak brightness). Corning Gorilla Victus Glass protects it for added durability and has an 84.8 percent screen-to-body ratio.
You can choose the 8GB or 16GB version for running memory. The storage options for UFS 4.0 also come in three different capacities, namely 128GB, 256GB, and 512 GB.
Asus Zenfone 10 The device features a dual camera module on the back with a 50MP main sensor and a 13MP ultra-wide-angle sensor. Optical image stabilization produces one of the best image stabilization in the industry. It can record 8K video at 24 frames per second and 4K at 30/60 frames per second. On the front, there’s a hole-punch selfie camera in the top left corner of the screen, and it’s a 32MP wide-angle camera that can record in 1080p at 30fps.
Other features include 30W wired charging, which can charge the 4300mAh battery from 0 to 100% in just 90 minutes. Additionally, it offers 15W wireless charging and 5W reverse wireless charging. The Asus Zenfone 10 also has a pair of stereo speakers and a 3.5mm headphone jack.
The Asus Zenfone 10 also has an IP68 rating, which helps protect the device from water and dust.
So why is the Asus Zenfone 10 not selling well?
As you can see, the Asus Zenfone 10 has garnered some attention with its top-notch specs. However, transferring that same popularity to sales can take much work for companies. We know that most devices with similar specs are significantly more expensive than the Zenfone 10, but there are a few reasons Asus is working against this device regarding sales.
Despite the attractive specs of the Asus Zenfone 10, we’ve identified four main reasons that might put many people off buying it. Let’s take a look:
1. Asus Zenfone has a smaller screen size
The Asus Zenfone 10 has a true flagship display with vibrant colors. An AMOLED display with a 144Hz refresh rate and 445ppi pixel density should be more than enough to satisfy any user. However, the 5.92-inch display needs to be bigger for modern users. This also means that the audience is users who like small screens.
A few years ago, Apple tried introducing a smaller ” mini ” version on the iPhone 12 and 13 series. Both the iPhone 12 mini and iPhone 13 mini come with 5.4-inch displays, which are reasonable specs. However, Apple’s plans for smaller smartphones failed miserably, forcing the company to stop making such devices.
On Xiaomi’s products, we also saw Lei Jun’s response to Mi Fan’s question about whether they can develop small-screen mobile phones: the sales of small-screen mobile phones do not support the research and development costs of flagship mobile phones. And recommend the 6.36-inch Mi 13 as a good choice.
2. Asus Zenfone’s battery life is moderate
What does a small-screen phone mean next? Smaller battery size, of course. The battery capacity of the ASUS Zenfone 10 is relatively small. Its battery capacity is 4300mAh, which is completely enough to cope with using small screens. Although a large screen consumes more battery power than a small screen, it is worth noting that the overall debugging of other hardware makes the phone last longer, such as smart battery management chips, fast charging, and so on.
The Asus Zenfone 10 is powered by a flagship-grade chipset, the Qualcomm Snapdragon 8 Gen 2. This is a very powerful chipset that requires more power energy to run than an entry-level or mid-range chip. Therefore, a high-end device with a smaller screen is more likely to consume more battery power than a low-end device.
3. Asus Zenfone may have heating issues
According to Asus, it helped dissipate heat by placing a couple of coils in the Zenfone 10, which is a nice move. But the device’s small size means that if users run demanding applications for a long time, they will feel a certain degree of heat. And one of the best ways to control thermal issues inside any device is to give them room to “cool.”
Judging by the specifications of the Asus Zenfone 10, the device has almost no extra cooling space due to its compactness. Aside from the wireless charging coil and camera lens, the 4300mAh battery already takes up a large chunk of space.
In short, if you were to run the same demanding application on the Galaxy S23 Ultra and the Asus Zenfone 10, the Asus would run hotter than the Galaxy S23 Ultra. That’s because Samsung’s size makes it easier to dissipate heat than the Asus.
4. Asus Zenfone 10 camera quality
We live in a world where smartphone cameras have become the biggest selling point. Only some people buy a new smartphone after checking out the camera. Spending around $6,500 on smartphones means most people want top-notch camera performance. However, the smaller size of smartphones cannot accommodate larger camera sensors.
Such as telephoto lenses and macro lenses may not be suitable. Telephoto lenses require a certain amount of space to function properly. The lens must be separated from the sensor to allow zooming. Unfortunately, the Asus Zenfone 10 doesn’t have enough room for such a mechanism. It just means the device will have to settle for a smaller sensor and do away with other lenses like the telephoto one.
Verdict: There’s no denying that the Asus Zenfone 10 is a true flagship device that can easily handle almost any task that other flagship devices can. However, most of its problems come down to its size. It’s a true flagship device, but its smaller size has given it some constraints and left many wishing it was a little bigger than it already is.
The design and feel of this smartphone are very flattering, and it is the best choice for users who like small-screen phones. ASUS should consider increasing the size to around 6.4 inches. This will ensure more room for larger batteries, higher screen resolutions, larger or additional camera lenses, and more headroom for cooling.
Do you like small screen (5.4 inches – 6.1 inches) mobile phones?
