With the continuous deepening of AI large models, its application scenarios have also been extended visible to the naked eye, such as the window of human-computer interaction-smart phones.
The well-known digital blogger broke the news on Twitter, saying that Samsung is developing AI technology for the next-generation flagship mobile phone series Galaxy S24, and that this technology is not related to the current voice interaction assistant Bixby.
(picture from Twitter)
There is no more news about which part of the smartphone Samsung’s research and development of AI technology will be applied to, but this will inevitably mobilize the “wonderful ideas” of netizens.
Some believe that Samsung’s new AI technology will directly replace Bixby, while others believe that AI technology has more room for development in mobile phones. Large-scale models and deep learning capabilities can not only be used to enhance the interactive capabilities of voice assistants, but also go deep into all levels of mobile phones. It may involve image optimization, intelligent recognition/classification, or as part of the underlying operating logic of the system to provide higher operating efficiency.
Before everyone knows it, AI has already penetrated into many parts of the mobile phone, such as the adjustment of the underlying operation strategy, the optimization of camera scene recognition, the automatic classification of photo albums, and so on. In addition to voice assistants often appear to be “retarded”, mobile phones are already “smart” enough.
AI is the best solution for voice assistants?
Thanks to the addition of AI, the “smart” dimension of smartphones is not only reflected in functions, but understanding users’ preferences and usage habits has become a reality, which is also a manifestation of the improving mobile phone experience.
Over the years, the unknown AI has brought substantial experience improvement to everyone, but it is extremely unfamiliar in terms of human-computer interaction. The voice assistant of the smartphone at this stage can only judge the “commands” issued by the user, such as “help me open XX” and “help me search for XX”.
If you want to chat, or recognize more complex commands, semantics, etc., the voice assistant can only “spread your hands” and “Baidu” for you.
Bixby, born in 2016, brought advanced intelligent voice control functions to Samsung’s smartphones, and can also be understood as the “rebirth” of S Voice. Bixby was indeed ahead of many other voice assistants at the time, but due to the efforts of manufacturers such as Google, its competitiveness in smartphones has gradually declined.
Many netizens who use Samsung mobile phones also said that the value that Bixby can bring is far less than before. In Xiaolei’s view, this should be caused by the mismatch between demand and technology.
This also makes voice assistants often play a neglected role in smartphones. It is not as efficient as doing it yourself for a long time, and users are definitely not happy. There are too few voice assistants that can “speak well”, and the intelligence promoted by manufacturers is self-defeating when it is implemented in usage scenarios. Apple’s Siri and Samsung’s Bixby often become the point of ridicule for “mentally disabled assistants”.
Xiaolei had a little experience with Chat GPT on the mobile terminal before. It can only be used as a tool for question and answer, and because it does not connect to the Internet, its knowledge is a bit outdated. To be honest, the value that ChatGPT can provide on mobile is relatively limited.
At the same time, the application of conversational AI on smartphones is mostly concentrated in the browser, which is more like providing value to users in the process of dialogue, but Xiaolei believes that AI can play a greater role in smartphones, and voice assistants are undoubtedly the best entry point for AI language models.
With the help of a large model, the voice assistant is brought out of the “mentally retarded” situation. Prior to this, apply AI technology to the built-in browser first, compete with Microsoft, Google and other companies, determine its position in the AI field as soon as possible, and pave the way for the future.
On the other hand, although the AI technology that Samsung is promoting at this stage has nothing to do with Bixby, the high probability is that the time has not yet come, and the “replacing Bixby” speculated by netizens may not necessarily happen.
On the contrary, Xiaolei is more willing to believe that the future Bixby will integrate AI large models, which can handle complex commands while bringing smoother dialogue and providing emotional value. Perhaps this is the original intention of Samsung to introduce AI large models.
The Samsung Galaxy S24 series, which focuses on high-end experience, not only needs sufficient flagship hardware, but also needs to make more differentiation in terms of experience. Today, the share of Samsung smartphones in China is less than 1%. Although it has saved some “face” with its advanced folding screen, Samsung still needs more technologies that can lead the industry.
AI large model blessing, the real version of “silly girl” is the end?
@i 冰宇宙 did not disclose more about the direction of Samsung’s AI technology. Previously, media reported that Samsung had told employees in an internal memo to stop using generative AI such as Bard and ChatGPT on the grounds of “security risks”.
But then, when the media Android Authority unpacked the Samsung browser, it was discovered that Samsung had integrated the ChatGPT function in its own mobile browser. While those two things might seem contradictory, Samsung is definitely looking at ways to bring more advanced AI technology to its phones.
(picture from Android Authority)
It is foreseeable that integrating the generative and conversational AI of “answering questions” into the browser is the first step for mobile phone manufacturers. At present, there is no direct connection with a series of voice assistants such as Bixby.
It is no wonder that although the large AI dialogue model is advanced, it occupies a huge amount of processing resources, and the computing power of the mobile terminal is temporarily unable to support local generation calculations. At the same time, the porting to the voice assistant is a huge project, requiring a long adaptation and optimization work.
It’s just that the ideal is very full, and we should not ignore the difficulty of AI layout.
Stronger than ChatGPT, when the number of visits exceeds a certain range, the server will also crash. Based on the voice assistant that exists on smartphones, the user’s access density may be much higher than that of conversational AI. There are not small requirements for the computing power of the network and equipment, and the result of a hasty layout will not be very good.
In fact, Samsung is not the only mobile phone manufacturer coveting the AI field. Apple, which stands at the cutting-edge of technology, “resists” a series of conversational and generative AI such as ChatGPT on the surface with security issues, and is also concentrating on the layout behind it. Mark Gurman recently reported that Apple has made advancing AI projects a major priority internally.
Similar to ChatGPT, New Bing, Bard, etc., Apple developed a framework called “Ajax” for AI projects, and developed an internal chatbot, which it named “Apple GPT”.
It is strange to say that it is reported that the framework of Apple GPT is also based on the learning framework of Google Jax. It seems that for the technology giants, it is more urgent to grab the track than “completely self-research”.
The development of smartphones has reached a bottleneck until now, except for hardware such as constantly scrolling video, charging, and screens, it is basically unable to bring about significant technological breakthroughs. At the same time, the new form of folding screen can only be used as a supplement to smartphones, and may not necessarily represent the future of smartphones.
The rise of AI large models has allowed major manufacturers to see more possibilities for human-computer interaction. In the field of new energy vehicles, Li Auto plans to bring GPT-like technologies such as “Mind GPT” into voice assistants, expand the operating space of human-computer voice interaction, and hope that assistants can jump out of the identity of “assistants”.
Xiaolei also sees the possibility of smart phone voice assistant transformation from the advanced conversational AI technology, which may be everyone’s imagination of the real version of “silly phone”.
We have the opportunity to see the shadow of the “silly girl” mobile phone in the Samsung Galaxy S24 series.
Mobile phone manufacturers who are the first to enter the AI large-scale model track can use this technology to substantially improve the mobile phone experience. Simply put, this can significantly enhance the competitiveness of mobile phones, attract more consumer support, and open up new competition for the mobile phone industry. direction.
But before that, it is still too early for AI to “redefine” smartphones, including Samsung and Apple, they are exploring the meaning of AI for smartphones, and there is still a long way to go.